Urban Up celebrates Milan with Waiting for Magic

This year, Urban Up chose to celebrate the Christmas holidays together with the city of Milan, where some of the company’s important real estate projects are in progress

Milan, November 29, 2018 EVENT

Torre GalFa Christmas Tree, Christmas Calendar and Piazza Duomo Christmas Tree were the three prestigious initiatives promoted by the company, all of which branded Waiting for Magic, a brand created to ensure a coordinated image and greater recognition within the area.

The first one was the Torre GalFa Christmas Tree , the tallest Christmas tree in Milan. To promote the GalFa tower, which is now entering the final stretch of its redevelopment, starting on 29 November and throughout the Christmas holidays, a 70-meter tall light installation in the shape of a Christmas tree was placed on the tower's façade.
The second Waiting for Magic initiative was the innovative Christmas Calendar created in Piazza Duomo: from 1 to 24 December, the Palazzo dei Portici Meridionali became a huge screen of 1,200 m2, hosting a spectacular video projection.
Lastly, Mayor Beppe Sala, together with the real estate management team, opened the third initiative branded Waiting for Magic: Piazza Duomo Christmas Tree. A 25-meter spruce, elegantly adorned with blue decorations and illuminated by 35,000 LED spots, decorated Piazza Duomo from 5 December until the end of the Christmas holidays.