NEWS & EVENTS > Extraordinary lighting of the Tower for Design Week 2025

UNIPOL TOWER LIGHTS GREEN

For the entire week of Design Week, the Unipol Tower was extraordinarily lit up in green in an ideal twinning with De Castillia 23 which, in turn, had its façade illuminated in the same color thanks to Felice Limosani's installation dedicated to the Earth.

And so it was that through the light the two Urban Up buildings, already iconic in the Milanese skyline, "spoke" to each other, flooding the entire Porta Nuova with greenery. An unprecedented and unexpected twinning, a luminous dialogue that immediately went viral and which, in addition to being of great visual impact, was useful in strengthening the message chosen by Urban Up for this year's DW: the protection and safeguarding of the Earth.

Because Earth Is Life, Our Future Is Hope. We should have learned this by now.

Milan
April 22, 2025