The initiative was made possible thanks to Urban Up | Unipol, the primary and hosting sponsor of the area in Via Senigallia owned by the group. Located north of the city, it has a total of 4,000 m2

Milan, June 24, 2020 EVENT

DRIVE-IN MILANO opens Wednesday, June 24, 2020, in Senigallia Street, 18, an area of 4,000 m2 north of the city with a unique show at 9.30 pm Wednesday, Thursday, and Sunday, and a double feature at 8.30 pm and 11.30 pm Friday and Saturday to allow viewing by a wider audience.

From June 24 to August 16, a maxi-LED wall of about 200 m2 with wireless audio will host an outstanding selection of Oscar award-winning films. They range from action to science fiction, from fantasy to Italian comedy, and include some masterpieces of the 1990s and 2000s, thanks to the collaboration with the Unipol Biografilm Collection and I Wonder Pictures.

Reservations are required to access the DRIVE-IN MILANO area and can be made at, where you can also find all the information related to the film schedule, gate opening hours, and services in the area.
The first rows will be reserved for bicycles, electric cars, and hybrids.

Free entry includes a symbolic donation of 2 euros per car or bicycle, and it will be entirely donated to the Milan Mutual Relief Fund for operators and workers in the entertainment and culture sector.

"We are very pleased to support and host this initiative in our area. It represents an important opportunity for dialogue with the neighbourhood as well as entertainment and enjoyment for all, after the difficult period we just experienced", emphasized Giuseppe Lobalsamo, Head of Unipol Group's Real Estate Management. "The Via Senigallia area is a highly strategic asset for us, and we intend to enhance it with significant redevelopment interventions". Radio Italia and Corriere della Sera are the media partners for the initiative.

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