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EVERY CLOUD ENGENDERS NOT A STORM

" Every cloud engenders not a storm” wrote William Shakespeare. And that's right: some, in fact, sometimes give life to something new and unexpected. And we succeeded.
From the installation "The Breath of the Air" created for 2024 Design Week (read the article here), this bag was born, the result of a project that combines design, sustainability and social inclusion.

Urban Up | Unipol has chosen to recover over 3000 square meters of white nylon used to create the large clouds that were the protagonists of last year's installation, entrusting their transformation to the ethical laboratories of Ethicarei.

This is not just a bag: it is a journey of discovery, a meeting between materials and hands that restore value to what seemed destined to disappear. It is a creation that becomes tangible proof that design can make a difference.

Milan
April 8, 2025