Urban Up at FuoriSalone 2018

Exhibited at the prestigious “Court of Honor” of the University of Milan from April 16-28, it will allow visitors to admire and interact with an imaginary city skyline of Milan from 1925 to 2025

Milan, April 16, 2018 PRESS RELEASE


Urban Up - Unipol Group - once again confirms its presence at House in Motion, the 2018 edition of FuoriSalone, with the exhibition "Milan. Origins of the Future”, an interactive video installation featured from April 16-28 within the historic architectural spaces of the ”Cortile d’Onore” of the Milan State University, the most representative venue among those that participate in FuoriSalone each year. Designed by Studio Azzurro, it is 14 meters long and consists of 12 monitors, of which 4 are touch-screen, and will allow an interactive visit of an imaginary city skyline of Milan from 1925 to 2025. It is a timeline in which past, present and future merge together in a unique “landscape”. Thirty-two silhouettes of 32 architectures are the milestones of this journey through time, with vintage images, renderings, and project drawings that will tell the story of a city that has always been able to grasp change. From the skyscrapers of Piazza Piemonte in 1925, the Pirelli Skyscraper, and Palazzo Lombardia, to the recent redevelopment projects in progress promoted by the Unipol Group and the Urban Up brand: Torre Velasca, Torre Galfe, De Castillia 23, Cà Litta, De Cristoforis 6 and the new headquarters of the Unipol Group designed by Mario Cucinella. 17 in-depth videos will be visible, synchronized through 12 digital players. The images will loop through the monitors, but when they pass through the touch screens, they will also become usable through a video focus that will provide information and details in real time to the audience.

Installation information
Milan. Origins of the Future
UNIVERSITY OF MILAN via Festa del Perdono 7 Milan
from April 16-28 2018

Opening hours:

  • April 16-22 from 10:00 am to midnight
  • April 23-27 10:00 am to 10:00 pm
  • April 28 10:00 am to 6:00 pm

The Urban Up project started in the city of Milan, and to the real estate redevelopment of buildings owned by the Unipol Group and aimed at enhancing some of the most significant buildings in the Italian architectural park in terms of its history and location. Urban Up is a project that combines innovation and tradition with the aim of enhancing the beauty and importance of true icons across the Italian landscape. skyscrapers, buildings, period buildings that, after the renovation, they will once again take on a prominent role in the Italian fabric. The Unipol Group is one of the leading insurance groups in Europe, with total funding of approximately € 12.3 billion, of which € 7.9 billion is in the Non-life business and € 4.4 billion is in the Life business (data for 2017).