Innovative projects for the cities of the future

Urban Up is a project developed by the Unipol Group dedicated to improving the buildings owned by the Group with the aim of raising the profile of some of the most important examples of Italian architecture. The project Urban Up, which was initiated in the city of Milan with the redevelopment of some of the buildings that symbolise Milan for their historical importance or their location, continues with the promotion of buildings in various other Italian cities.

A project that combines innovation and tradition in order to enhance the beauty and the importance of what are true icons of the Italian urban landscape. Through modernization and restructuring, skyscrapers, apartment buildings and historic buildings can once again occupy a leading position in the urban fabric.





A concern for beauty, a zest for fantasy, and an ever-present element of surprise bear witness that today’s architecture is not a minor craft bound to straight-edge rules, but an architecture imbued with technology: light, creative and unfettered.

(Oscar Niemeyer)

Urban Up